Webinar Focuses on How Electrical Industry, Distributors Can Utilize Social Media
Wheatland Tube, a division of JMC Steel Group, has announced it will cohost a webinar with tEd Magazine on Tuesday, October 16, 2012, at 2 p.m. CT. The webinar, “Social Media and Customer Relationships: Don’t Get Left Behind,” will provide an overview of how the electrical industry can best use social media to its advantage.
According to the latest data, nearly one-third of industrial buyers are already using social media to source and buy products and services. Electrical conduit distributors are invited to attend the Wheatland Tube and tEd Magazine webinar to learn how to connect with buyers who are already present on social media platforms. The webinar will cover how to inform and engage customers, gather and provide customer data to sales teams, and simultaneously enhance web presence and company reputation — all through social media. Distributors will learn how to put social media to work for them in just 15 minutes a day.
Jelani Rucker, director of marketing and business development for JMC Steel Group, will be presenting during the webinar, speaking directly to the electrical industry on the benefits of embracing social media and the top advantages Wheatland Tube has seen through its own robust social media platforms.
“Our social media and blog programs make it easier to grow our reach, strengthen our engagement, participate in deeper conversations and establish ourselves as a thought leader in the industry,” said Rucker. “We hope this webinar will encourage distributors to get on board with social media — because now is the time. Frankly, if you’re not connecting with your customers through these platforms, someone else is.”