An Interview with Wheatland Tube’s Customer Service Managers

by Jelani Rucker on July 30, 2015

In a world where choices are endless, a buying decision often comes down to how a customer is treated. One wrong response/action can completely erase months or even years worth of relationship building. And that can be detrimental to a business. At Wheatland Tube, we count on our customer service representatives to manage the day-to-day communic...

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The 5 Must-read Electrical Blogs of 2012

by Jelani Rucker on December 11, 2012

At Wheatland Tube, we’re all for shining the spotlight on the electrical industry’s adoption of social media. If social media isn’t on your 2013 marketing bucket list, you might want to think again. Take a look at the National Electrical Contractors Association’s (@NECAnet)...

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5 Key Take-Aways from Our Social Media Webinar

by Jelani Rucker on October 19, 2012

Electrical distributors provide the essential connection between manufacturers and contractors. Contractors, especially small and mid-sized contracting firms, rely on their distributors as key sources of industry information. At Wheatland Tube, we know that finding ways to share information...

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The Changing (and Challenging) Role of Engineers

by Jelani Rucker on July 11, 2012

When publications and research groups join together, companies like Wheatland Tube are able to analyze a wide range of data and harvest their customer reflections to become a more effective part of their success. Reed Business Information’s Boston Research Division group, in conjunct...

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The JMC Steel Group’s Solar Solutions

by Jelani Rucker on April 18, 2012

Fueled by the rising cost of fossil fuels and increasing concerns about global climate change, solar energy is the fastest growing energy technology in the United States. With the increased demand for alternative energy, a robust solar construction industry has emerged, JMC Steel...

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